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CASE STUDY: Michigan Owners Hit 50% Occupancy Rate & $101,678 in Rental Income

 

Challenge: Rise head and shoulders above an underperforming national property management chain.

Background | Solution | Results | 

Background

When John and Joy Shannon decided to downsize, they knew they needed their old home to continue to generate income. Fortunately, they already had a pretty good idea of its potential, since they’d noticed a steady stream of visitors coming and going from their neighbor’s. He had started marketing his property as a vacation rental.

 

After learning about the success their neighbor had achieved with his rental, John and Joy thought they’d try it out themselves. The only trouble was, they wouldn’t have time to manage it. A local property manager offered to help them for a 30% booking fee, but even with their lack of experience, they thought they could find a better offer.

 

They did. They found Evolve.

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You list us in multiple places so we’re getting the benefits of more than just one site.

You list us in multiple places so we’re getting the benefits of more than just one site. Last night we looked at our numbers on websites like VRBO or Homeaway, and just that day we’d had 48 views.”

John Shannon Evolve Homeowner

Solution

From their first interaction with Evolve, the Shannons were impressed. Evolve’s 10% fee easily beat the property manager’s 30%, and John and Joy were pleased to discover how willing Evolve was to work with them to manage their rental exactly as they liked.

 

When Joy, a former photographer, had a different vision for the images of the home than was first delivered, she found the ability to have another shoot conducted free of charge to get the perfect photos especially refreshing. “We talked to Evolve and made suggestions on where we wanted to be and they’ve always listened to us.” The Shannons felt they’d found a partner who was willing to work with them and was as invested in their success as they were.

Performance



Time with Evolve

2 years


Nights Booked

426


Total Bookings

101


Rental Income

$101,678

Results

How are John and Joy faring two years into partnering with Evolve? They’ve kept their booking rate steady - enjoying 50% occupancy consistently since signing up - meaning they have handily met their income goals.

 

They credit much of their success to Evolve’s comprehensive marketing strategy and the ability to have their rental listed on all of the major sites for free. Their bookings are still going strong, and dozens of guests have left glowing reviews.

 

With numbers like that - and a reliable partner helping give their guests a great experience - the Shannons expect their next two years to be just as impressive as the first.

START EARNING MORE

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