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CASE Study: Gatlinburg Owners Earn
$170,542 in 13 months

 

Challenge:  Help small business owners transition into the vacation rental industry by turning their Smoky Mountain cabin into a profitable investment.

Background | Solution | Results | 

Background

After years of struggling to keep their concrete business afloat in a floundering economy, Randy and Freda Higgins were eager to find a new source of income. While on a family vacation in the Smoky Mountains, they noticed that vacation rentals in the area were in high demand so they decided to jump in with both feet.

Randy and Freda sold everything, moved to Tennessee, and purchased a run-down cabin in the historic resort town of Gatlinburg. After spending 7 months renovating the cabin to ensure guests would enjoy their stay, they began researching ways to market the property to travelers.

Hiring a local property management company seemed like the obvious choice, but they became turned off by the 40% commissions and negative feedback they received from other vacation rental owners in the area.

When we went live with Evolve, the reservations started coming in right away! Every time we checked our email there would be another booking!"

We are so pleased with the way our home has performed. It has enabled us to purchase two more cabins and when they are ready to go we will not hesitate to use Evolve!"

Randy & Freda Higgins, Evolve Homeowners

Solution

Randy and Freda eventually discovered Evolve through the popular listing site, VRBO.com. They spoke with an Evolve Homeowner Consultant and were excited to learn about the low booking fee of 10%.

“With Evolve we only pay a fraction of what we would pay for someone else to manage our property!”

They were a bit hesitant at first, but they liked that Evolve would develop competitive nightly rates, create a handcrafted property listing optimized to attract prospective travelers, and promote their cabin on top vacation rental websites like HomeAway, VRBO and VacationRentals.com.

Performance



Time with Evolve

13 Months


Nights Booked

224


Total Bookings

48


Rental Income

$170,542

Results

The inquiries started pouring in almost immediately and Evolve’s team of Travel Advisors followed up with every lead—confirming the first booking within 72 hours!

Within 30 days of partnering with Evolve, Randy and Freda’s property had earned an impressive $33,281 in rental income. The strong booking performance continued throughout the first year with 214 nights booked for a total of $163,718.

Evolve’s low booking fee of 10% has allowed Randy and Freda to retain the majority of their earnings, not only making their investment profitable, but enabling them to purchase 2 additional cabins!

START EARNING MORE

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