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Case Study: Industry Veterans Earn $109,832 in 13 Months

Challenge: Help experienced owners adapt to the constantly changing vacation rental industry.

Background

Barry and Judi Nelson had been successfully renting out their condo in Vail, Colorado for 4 years.

Things were going great until 2016, when they noticed they weren’t getting as many bookings as they used to.

It was around this time that Barry realized his listing had been falling further and further down on VRBO’s search results pages. He was managing the listing the same way he always had, but the outcome just wasn’t what it used to be.

Barry was a little reluctant to get help - after all, what he was doing had worked well before - but as his rental continued to lose out on bookings, he knew that in order to save his investment, he needed to look for solutions.

“I was getting fewer bookings on my own listings and it just became concerning. And that’s when I started reaching out to other companies to see if they had a solution.”

“I like that Evolve sent someone out to do the pictures and put the whole package together. They’re open-minded to the pricing structure that I had in place, and frankly, everyone that I’ve been involved with has been incredibly responsive.”

- Barry and Judi Nelson, Evolve Owners

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Solution

After researching his options for a tech-savvy vacation rental partner, Barry found Evolve.  

Reluctant to jump into anything too quickly, Barry consulted other Evolve homeowners to hear about their experiences. He heard nothing but great things from everyone he talked to, and knew that Evolve was just what his rental needed. 

And Evolve was ready to help. To start, Evolve created a search-optimized listing for the condo with an enticing description, professional photos, and optimized nightly rates. Evolve also distributed the expertly-crafted listing on top vacation rental sites like VRBO and Airbnb, at no cost to the Nelsons.

With an attractive new listing and Evolve's dedicated team available to quickly field inquiries about their property, the Nelsons were poised for a high conversion rate - and a top spot in the search results.

Performance

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Time With Evolve

13 MONTHS

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Nights Booked

98

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Total Bookings

21


Rental Income

$109,832

Results

Since partnering with Evolve, the Nelsons have not only seen their listing rebound - they’ve made $109,832 in just 13 months.

Barry and Judi could not be happier with their decision. Evolve has saved them the frustration of falling behind on booking sites and, more importantly, saved their investment. “The number of calls I was getting had significantly dropped below what I was receiving in the past. So it’s not really just whether my rental is doing well now compared to the past - it’s compared to where it would have been had I not made the change.”

With so much success in just over a year, the Nelsons are both relieved and excited to see what it will bring them in the coming months.

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